A Wayward Word's Worth

December 15, 2011

Chad Valley’s eccentricities

Filed under: Uncategorized — kylelawrence @ 8:28 am

Electro virtuoso is shamelessly, openly, quirky. By Kyle Mullin for The Beijinger, Dec. 7 2011

Hugo Manuel may be the only songwriter to snag his stage name from a UK toy company that started up during the Victorian era. But what’s even stranger is why the budding British electro guru copied that goofy title. His drawing on such an obscure reference had nothing to do with know-it-all pretentiousness. In fact, aside from using the name as his own, Manuel has no intention of paying homage to Chad Valley at all.

“I like things that conjure up feelings without actually having much meaning,” Manuel says of the plaything mimicking moniker he’s used on an endless tour, which reaches Beijing on Dec. 7 at the Temple Bar. “For some people Chad Valley reminds them of toys and thus childhood, and for some people it sounds like an American surfer jock’s name. Some people assume it’s my real name. I like the ambiguity of it, but most of all I like the way it sounds.”






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